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Epoch
Brand and digital launch for a premium everyday watch—positioning, D2C site, and campaign visuals I art-directed alongside the founder.
Selected Work
A collection of recent projects spanning product design, branding, and web development. Each project showcases strategic thinking, attention to detail, and measurable impact.
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Cove
Packaging and Shopify visuals for a small-batch organic coconut oil brand—earthy, trustworthy, and shelf-ready without looking like every other jar on the aisle.
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Ripple
Brand world for a low-ABV sparkling spritzer—label system, flavor architecture, and a launch site that feels like summer without looking like soda.
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Pace
Identity and campaign landing for an independent running shoe—performance story, lookbook structure, and web UI that sells emotion as much as tech.
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Pitch
Visual identity and product pages for a football boot built for firm ground and media moments—bold, pitch-ready, and unmistakable on a wall of sameness.
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Veil
Packaging and site design for a minimalist skincare line—clinical calm meets soft warmth, with a freelancer-led system from jar to checkout.
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